Is Anybody Out There : The New Blueprint for Marketing Communications in the 21st Century

Is Anybody Out There : The New Blueprint for Marketing Communications in the 21st Century

Editorial Reviews
Book Description
Delivers the inside track on how to make a difference in clients' businesses by managing the new communications paradigm.
* Deals with the complex intra-relationships between the brand, the consumer and the media channels, providing a thorough grasp of the total media-buying scene in which media owners have to compete.
* Arms businessmen with new brand building tools and demonstrates how to effectively apply them in a local, regional and global context.
* Helps brand managers learn how to organize themselves and their advisors to achieve real competitive advantage.

Book Info
Text presents a vision of the world where brands are redefined, consumers are in control, and marketers must be infinitely innovative. For anyone interested in marketing, branding, and communication. Illustrated, with over-size print.

Is Anybody Out There : The New Blueprint for Marketing Communications in the 21st Century

Is Anybody Out There: The New Blueprint for Marketing Communications in the 21st Century,Mark Austin,Jim Aitchison,Wiley,047082090X,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Chemistry - Physical & Theoretical,Sales & Selling - General,ASIA,Asian studies,Business & Economics / Sales & Selling,Sales & marketing

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