Consumer Testing and Evaluation of Personal Care Products (Cosmetic Science and Technology Series)
Consumer Testing and Evaluation of Personal Care Products (Cosmetic Science and Technology Series)
Editorial Reviews
Review
. . .should be part of every product-development library; it bears close study by product researchers and development chemists alike.
---Cosmetics & Toiletries Magazine
Book Description
This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.
Consumer Testing and Evaluation of Personal Care Products (Cosmetic Science and Technology Series),Howard R. Moskowitz,CRC,0824793676,Applied Sciences,Chemistry - General,Cosmetics,Cosmetics Technology,Dermatology,Engineering - Chemical & Biochemical,Science,Science/Mathematics,Technology & Industrial Arts,Testing,Market research,Medical / Dermatology
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