Retail Intelligence and Network Planning

Retail Intelligence and Network Planning

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Book Description
This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses.

Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia
Numerous global case studies are used to show keys issues
Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment
Describes how retailers can plan their cross channel network strategy for the future

Book Info
Demonstrates the importance of geographical thinking in a wide variety of situations. Exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which now face retail and service businesses. --This text refers to the Hardcover edition.

Retail Intelligence and Network Planning

Retail Intelligence and Network Planning,Mark Birkin,Graham Clarke,Martin P. Clarke,John Wiley & Sons,0471498033,Advertising & Promotion,Business / Economics / Finance,Earth Sciences - Geography,Geographic information systems,Industries - Retailing,Planning,Science,Science/Mathematics,Store location,Economic geography,Regional & Area Planning,Retail sector,Science / Geography

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